Legal
Cookie Policy
Last Updated: 15 March 2025
1. What Are Cookies
Cookies are small text files placed on your device when you visit a website. They are widely used to make websites function correctly, to help site owners understand how their pages are used, and — where consent is given — to deliver relevant communications to returning visitors.
This Cookie Policy explains which cookies the Jade Anchor website uses, why we use them, and how you can manage your preferences. It should be read alongside our Privacy Policy, which describes in broader terms how we handle personal data.
2. Cookies We Use
We group the cookies on this site into four categories. The table below describes each category, the purpose it serves, and whether your consent is required before we set those cookies.
| Category | Purpose | Consent Required | Typical Duration |
|---|---|---|---|
| Essential | Required for the website to function. These enable core features such as navigation, the contact form, and security measures. The site cannot operate correctly without them. | Not required | Session or up to 12 months |
| Analytics | Help us understand how visitors interact with the site — which pages are visited, how long is spent on them, and where visitors come from. This information is used in aggregate to improve our content and navigation. | Required | Up to 26 months |
| Marketing | Allow us to measure the effectiveness of any advertising we may place on third-party platforms, and to avoid showing the same promotion to someone who has already engaged with it. | Required | Up to 90 days |
| Preferences | Remember choices you have made, such as your cookie consent selections, so you are not asked to repeat them on subsequent visits. | Not required | 12 months |
3. Specific Cookies in Use
The following cookies may be set when you visit our site, depending on your consent choices:
| Cookie Name | Provider | Category | Purpose | Duration |
|---|---|---|---|---|
| jade_cookie_consent | Jade Anchor | Preferences | Stores your cookie consent preferences so you are not shown the consent banner on return visits. | 12 months |
| _ga, _ga_* | Google Analytics (GA4) | Analytics | Distinguishes unique visitors and tracks session information to generate aggregate usage statistics. | 24 months |
| _gid | Google Analytics (GA4) | Analytics | Distinguishes users for session-level analytics. | 24 hours |
| _uetsid, _uetvid | Microsoft (Bing Ads) | Marketing | Used by Microsoft Advertising to track visit and conversion data associated with Bing Ads campaigns. | 1–13 months |
| _fbp | Meta (Facebook Pixel) | Marketing | Identifies browsers and measures the effectiveness of advertising on Meta platforms. | 90 days |
Analytics and marketing cookies are only set after you have given your consent through the cookie preference panel on your first visit to this site.
4. Third-Party Services
Some cookies are set by third-party services that appear on our pages. Where we use these services, they are subject to the privacy and cookie policies of those providers:
- Google Analytics 4 — web analytics platform. Google Privacy Policy
- Microsoft Advertising (Bing) — advertising measurement. Microsoft Privacy Statement
- Meta Pixel — advertising measurement on Meta platforms. Meta Privacy Policy
- Google Maps — used on our contact page for location display. Google Privacy Policy
We do not control the cookies set by these providers and recommend reviewing their policies directly if you have concerns about how they handle data.
5. Managing Your Preferences
You have several ways to manage cookies:
Our Cookie Preference Panel
When you first visit this site, a preference panel invites you to accept or decline non-essential cookies by category. You may change your choices at any time by clearing your browser's local storage or revisiting this page and using the link below.
Your Browser Settings
Most browsers allow you to refuse or delete cookies through their settings. The process varies by browser; the links below provide guidance for the most commonly used browsers:
Please be aware that disabling certain cookies may affect how parts of this website function.
Third-Party Opt-Outs
You may opt out of third-party tracking directly through these tools:
6. Do Not Track
Some browsers offer a "Do Not Track" (DNT) signal. At present there is no widely adopted standard for how websites should respond to DNT signals. Our website does not currently modify its behaviour in response to DNT signals, though we encourage you to use our cookie preference panel to manage non-essential cookies directly.
7. Policy Updates
We may update this Cookie Policy from time to time to reflect changes in the cookies we use or changes to applicable law. Material changes will be indicated by an updated "Last Updated" date at the top of this page. Where the changes are significant, we will also update the consent banner so that returning visitors are given the opportunity to review their preferences again.
8. Contact
If you have questions about how we use cookies, please contact us:
Jade Anchor
23/F, Siu On Centre, 188 Lockhart Road, Wan Chai, Hong Kong
Email: [email protected]
Telephone: +852 2374 8516
You may also wish to review our Privacy Policy and Terms & Conditions.